Tátil Original Assets
BetMGM Brand & Creative - Social Media Assets
Workflow Hack:
Engineered an AI style-cloning pipeline to generate premium 3D assets at scale. This preserved Tátil's rigorous visual consistency while effortlessly matching the relentless speed and volume demanded by daily retail.
Engineered an AI style-cloning pipeline to generate premium 3D assets at scale. This preserved Tátil's rigorous visual consistency while effortlessly matching the relentless speed and volume demanded by daily retail.
BetMGM Brand & Creative - CRM Assets
Beyond the Screen (The Physical VIP Experience)
Vegas magic isn't just digital. To consolidate our premium positioning in poker clubs and relationship marketing actions, we designed an exclusive physical card deck. We translated the rigorous digital visual system into the real world, exploring textures, metallic foil finishes, and the tactile weight a VIP player expects at the table.
Vegas magic isn't just digital. To consolidate our premium positioning in poker clubs and relationship marketing actions, we designed an exclusive physical card deck. We translated the rigorous digital visual system into the real world, exploring textures, metallic foil finishes, and the tactile weight a VIP player expects at the table.
Credits & Roles:
Client: BetMGM Brasil
Client: BetMGM Brasil
CMO / Head / Brand Manager: Ana Paula Castello Branco, Loreta Caporrino & Tamara Ribeiro
Art Direction, Retail Visual System & Rollout: Lucas Miguel Mateos
Note: Foundational brand design, primary color palette, and institutional 3D assets brilliantly developed in partnership with Estúdio Tátil. This project showcases the tactical rollout and the creation of the Premium Retail ecosystem.
