Ignoring Dragon Ball Z at 12 to analyze Super Bowl ads was my first contact with advertising.
I learned the trade breathing solvent in a neighborhood print shop. I survived the bottom of the industry’s pyramid and took two things from it: zero ego and absolute intolerance for design without intention.
My references don’t come from Twitter threads. They come from devouring CCSP annuals, Japanese visual discipline, and Senna’s obsession with shaving the last millisecond off every lap. I channel that same neurosis into the pursuit of the perfect idea.
With that obsession, I’ve created work for Shell, Samsung, IBM, Corinthians, and Bradesco. Today, as a Senior Art Director at BetMGM, I bet heavily on the collision between digital culture and the weirdness of human behavior.
I don’t have a shelf full of awards yet. But I learned early on how to break the inertia of impossible briefs.
Hit me up via DM or email. Let’s put some great work out into the world.
ExPERIENCE
• CREATIVE ART director - betmgm brazil — Brazil - jun 2025/present
• CREATIVE ART COORDINATOR - megaposta - lanistar — Brazil - fev 2025/jun 2025
• CREATIVE ART director - betmgm brazil — Brazil - jun 2025/present
• CREATIVE ART COORDINATOR - megaposta - lanistar — Brazil - fev 2025/jun 2025
• CREATIVE ART DIRECTOR - EstrelaBet — Brazil - SEP 2023/fev 2025
• CEO AND HEAD OF ART - VL company — Brazil - Jan 2022/present
• CREATIVE ART DIRECTOR - peppery — Brazil - oCT 2022/SET 2023
• CREATIVE ART ASSISTANT - peppery — Brazil - Jan 2022/oCT 2022
• CREATIVE ART DIRECTOR - ONE Digital — Brazil - Jan 2021/jan 2022
• CREATIVE ART DIRECTOR - Calia Y2 Comunicação — Brazil - OCT 2019/Jan 2021
• CREATIVE ART DIRECTOR - InVitro Comunicação — Brazil - Aug 2019/Out 2019
• INTERN ART DIRECTOR - InVitro Comunicação — Brazil - Jun 2018/Aug 2019
• CREATIVE ART ASSISTANT - Amazonas Comunicação Visual LTDA ME - Brazil - Jun 2016/Jun 2018
• CREATIVE ART DIRECTOR - InVitro Comunicação — Brazil - Aug 2019/Out 2019
• INTERN ART DIRECTOR - InVitro Comunicação — Brazil - Jun 2018/Aug 2019
• CREATIVE ART ASSISTANT - Amazonas Comunicação Visual LTDA ME - Brazil - Jun 2016/Jun 2018
Achievements and Recognitions:
• Selected with the campaign "SE TEM HIT, TEM ESTRELA" for the shortlist of the top 5 brand positioning campaigns among betting companies in Brazil in 2024 by the BiS Awards.
• Jury Member of the 46th Edition of the Alcina Dantas Advertising Festival.
• Jury Member of the 43rd Edition of the Alcina Dantas Advertising Festival.
• Jury Member of the 42nd Edition of the Alcina Dantas Advertising Festival.
• Jury Member of the 40th Edition of the Alcina Dantas Advertising Festival.
• Jury Member of the 39th Edition of the Alcina Dantas Advertising Festival.
• Selected with the campaign "SE TEM HIT, TEM ESTRELA" for the shortlist of the top 5 brand positioning campaigns among betting companies in Brazil in 2024 by the BiS Awards.
• Jury Member of the 46th Edition of the Alcina Dantas Advertising Festival.
• Jury Member of the 43rd Edition of the Alcina Dantas Advertising Festival.
• Jury Member of the 42nd Edition of the Alcina Dantas Advertising Festival.
• Jury Member of the 40th Edition of the Alcina Dantas Advertising Festival.
• Jury Member of the 39th Edition of the Alcina Dantas Advertising Festival.
• P.A.P Highlight Award 2017 - 3rd Semester
Winner of the P.A.P Highlight Award 2017 - 3rd Semester of the Multimedia Production Course at the Methodist University of São Paulo, actively participating in the creation of the script and art direction for a mobile platform game.
• P.A.P Highlight Award 1st Semester 2016
Member of the winning group of the P.A.P Highlight Award 2nd Semester of the Multimedia Production Course at the Methodist University of São Paulo for Best Visual Poetry and Website presentations.
Winner of the P.A.P Highlight Award 2017 - 3rd Semester of the Multimedia Production Course at the Methodist University of São Paulo, actively participating in the creation of the script and art direction for a mobile platform game.
• P.A.P Highlight Award 1st Semester 2016
Member of the winning group of the P.A.P Highlight Award 2nd Semester of the Multimedia Production Course at the Methodist University of São Paulo for Best Visual Poetry and Website presentations.
• Winner of the 32nd Alcina Dantas Advertising Festival in the following categories:
- BEST CAMPAIGN with the client "MASH"
- POPULAR VOTE
- BEST PRESENTATION
- BEST CREATION
• Awarded as one of the top three students of the technical course in 2015.
- POPULAR VOTE
- BEST PRESENTATION
- BEST CREATION
• Awarded as one of the top three students of the technical course in 2015.
phone: 11 97621-6622
E-mail: lucasfrenhanimateos@gmail.com
LinkedIn: https://www.linkedin.com/in/lucas-miguel-mateos/
Instagram: @lucas_allstar
Twitter: @luke_allstar7
E-mail: lucasfrenhanimateos@gmail.com
LinkedIn: https://www.linkedin.com/in/lucas-miguel-mateos/
Instagram: @lucas_allstar
Twitter: @luke_allstar7