Ignoring Dragon Ball Z at 12 to analyze Super Bowl ads was my first contact with advertising.
A few years later, while studying advertising, I wore a Converse jacket and black All Stars so often that my professors started calling me AllStar. The nickname stuck. So did advertising.
A few years later, while studying advertising, I wore a Converse jacket and black All Stars so often that my professors started calling me AllStar. The nickname stuck. So did advertising.
I learned the trade breathing solvent in a neighborhood print shop. I survived the bottom of the industry’s pyramid and took two things from it: zero ego and absolute intolerance for design without intention.
My references don’t come from Twitter threads. They come from devouring CCSP annuals, Japanese visual discipline, and Senna’s obsession with shaving the last millisecond off every lap. I channel that same neurosis into the pursuit of the perfect idea.
With that obsession, I’ve created work for Shell, Samsung, IBM, Corinthians, and Bradesco. Today, as a Senior Art Director at BetMGM, I bet heavily on the collision between digital culture and the weirdness of human behavior.
I don’t have a shelf full of awards yet. But I learned early on how to break the inertia of impossible briefs.
Hit me up via DM or email. Let’s put some great work out into the world.
ExPERIENCE
• CREATIVE ART DIRECTOR - publicis brazil - publicis groupe — Brazil - sep 2026/present
• CREATIVE ART DIRECTOR - publicis brazil - publicis groupe — Brazil - sep 2026/present
• AI Golden Critiques Expert - Taste Labs — Brazil/uk - May 2026/present
• CREATIVE ART DIRECTOR - BetMGM Brazil — Brazil - Jun 2025/aug 2026
• CREATIVE ART COORDINATOR - Megaposta - Lanistar — Brazil - fev 2025/jun 2025
• CREATIVE ART COORDINATOR - Megaposta - Lanistar — Brazil - fev 2025/jun 2025
• CREATIVE ART DIRECTOR - EstrelaBet — Brazil - SEP 2023/fev 2025
• CEO AND HEAD OF ART - VL company — Brazil - Jan 2022/present
• CREATIVE ART DIRECTOR - peppery — Brazil - oCT 2022/SET 2023
• CREATIVE ART ASSISTANT - peppery — Brazil - Jan 2022/oCT 2022
• CREATIVE ART DIRECTOR - ONE Digital — Brazil - Jan 2021/jan 2022
• CREATIVE ART DIRECTOR - Calia Y2 Comunicação — Brazil - OCT 2019/Jan 2021
• CREATIVE ART DIRECTOR - InVitro Comunicação — Brazil - Aug 2019/Out 2019
• INTERN ART DIRECTOR - InVitro Comunicação — Brazil - Jun 2018/Aug 2019
• CREATIVE ART ASSISTANT - Amazonas Comunicação Visual LTDA ME - Brazil - Jun 2016/Jun 2018
• CREATIVE ART DIRECTOR - InVitro Comunicação — Brazil - Aug 2019/Out 2019
• INTERN ART DIRECTOR - InVitro Comunicação — Brazil - Jun 2018/Aug 2019
• CREATIVE ART ASSISTANT - Amazonas Comunicação Visual LTDA ME - Brazil - Jun 2016/Jun 2018
Achievements and Recognitions:
• Committee Jury Member of 14th edition of the ABC Communication Award.
• Top 13% over 372 campaigns - Young Lions Brasil - 2026 - Johnnie Walker
• Selected with the campaign "SE TEM HIT, TEM ESTRELA" for the shortlist of the top 5 brand positioning campaigns among betting companies in Brazil in 2024 by the BiS Awards.
• Jury Member: Alcina Dantas Advertising Festival
39th, 40th, 42nd, 43rd and 46th editions.
• Committee Jury Member of 14th edition of the ABC Communication Award.
• Top 13% over 372 campaigns - Young Lions Brasil - 2026 - Johnnie Walker
• Selected with the campaign "SE TEM HIT, TEM ESTRELA" for the shortlist of the top 5 brand positioning campaigns among betting companies in Brazil in 2024 by the BiS Awards.
• Jury Member: Alcina Dantas Advertising Festival
39th, 40th, 42nd, 43rd and 46th editions.
• P.A.P Highlight Award 2017 - 3rd Semester
Winner of the P.A.P Highlight Award 2017 - 3rd Semester of the Multimedia Production Course at the Methodist University of São Paulo, actively participating in the creation of the script and art direction for a mobile platform game.
• P.A.P Highlight Award 1st Semester 2016
Member of the winning group of the P.A.P Highlight Award 2nd Semester of the Multimedia Production Course at the Methodist University of São Paulo for Best Visual Poetry and Website presentations.
Winner of the P.A.P Highlight Award 2017 - 3rd Semester of the Multimedia Production Course at the Methodist University of São Paulo, actively participating in the creation of the script and art direction for a mobile platform game.
• P.A.P Highlight Award 1st Semester 2016
Member of the winning group of the P.A.P Highlight Award 2nd Semester of the Multimedia Production Course at the Methodist University of São Paulo for Best Visual Poetry and Website presentations.
• Winner of the 32nd Alcina Dantas Advertising Festival in the following categories:
- BEST CAMPAIGN with the client "MASH"
- POPULAR VOTE
- BEST PRESENTATION
- BEST CREATION
• Awarded as one of the top three students of the technical course in 2015.
- POPULAR VOTE
- BEST PRESENTATION
- BEST CREATION
• Awarded as one of the top three students of the technical course in 2015.
phone: 11 97621-6622
E-mail: lucasfrenhanimateos@gmail.com
LinkedIn: https://www.linkedin.com/in/lucas-miguel-mateos/
Instagram: @lucas_allstar
Twitter: @luke_allstar7
E-mail: lucasfrenhanimateos@gmail.com
LinkedIn: https://www.linkedin.com/in/lucas-miguel-mateos/
Instagram: @lucas_allstar
Twitter: @luke_allstar7